Honey Wagon gets a new name, Strand Brewing at Wine Me Up!, a couple of Founders events and I’m droppin’ some Firkin knowledge. All this and more on tap for this week.
Monday 9/26 – Steal the Pint night is happening this week at Bootleggers Craft Pub. The featured beer will be Founders Brewing PC Pils Pilsner. They start pouring at 6PM and there will be craft beer bingo.
Wednesday 9/28 – Moo Creamery brings us their weekly Flights and Bites event. The pairing starts at 2 and goes until 9pm. The lineup for this week’s version has not been finalized yet.
Thursday 9/29 – Strand Brewing Company out of Torrance, CA is the featured brewery this Thursday at Wine Me Up!’s beer tasting. The event goes from 6 – 8pm and the lineup for this event will be released on Monday.
Honey Wagon Brewing, the Tehachapi brewery that is putting out some seriously exceptional beers and seems to be popping up all over the place is in the process of rebranding. Starting some time in December the Honey Wagon brand will no longer be used. The new name for this award winning brewery: Local Craft Beer. Owners Tyson and Katie expressed to me the need to make the change comes from preconceptions that were unfortunately associated with the old name. For the most part this wasn’t an issue in Bakersfield, the Antelope Valley or LA where Honey Wagon does really well.
The name association effect comes into play at home, in Tehachapi. Some of the locals still associate Honey Wagon with the subpar product that was common from the previous ownership. When your weekend percentage of sales at your brewery favors non locals it can both conjure up a sense of pride that people are willing to travel to get your beer from the source and can create a level of concern that you may not be tapping into the maximum potential of your local community. The new name, Local Craft Beer, will help solidify the fact that this is a different brewery with a better, more consistent product.
Local Craft Beer Prototype Logo
Short and Sweet (or Sour)
Imbibe Wine and Spirits continues their Oktoberfest celebration this week with more German beers on tap and glassware giveaways. Dates aren’t set just yet so keep an eye on Imbibe’s Instagram feed for info. Some of the breweries rumored to be featured are: Warsteiner, Paulaner Brewery, Konig and Weihenstephaner (the world’s oldest brewery).
Other beers now available over at Imbibe; Saint Archer Brewing Citra 7 IPA, Alaskan Brewing Perseverance Russian Imperial Stout, Ballast Point Brewing Victory at Sea Porter, Stone Brewing Vertical Encore Series 02.02.02.02 Imperial Witbier and Lindemans Brewery Cuvee Rene Kriek Lambic Ale.
The inaugural Firkin Festival at ApCal in Madera (just north of Fresno) is happening on Sunday October 2nd at 1pm. For those that don’t know (according to the billing for this event, knowing is required to attend…) a Firkin is a small cask used chiefly for liquids, butter or fish. It’s also a unit of measure; in this case it refers to a quarter barrel keg used for cask conditioning. Firkins are tapped horizontally so the beer flows via gravity instead of CO2. Some of the breweries scheduled to attend are: Tioga Sequoia, Riley’s, Track 7, Mike Hess, House of Pendragon, Kaweah and Tap It. Learn more here and get your tickets here.
I’m sure there is plenty more to talk about that I missed. Comment below or send me a message if you have something that needs to be included next week or have a beer related event you want to promote.